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Essence launches the Essence Media health assessment consulting service

The new offering will allow marketers to improve performance and uncover business growth opportunities in their digital media campaigns.

Global data and metrics media agency Essence, part of GroupM, announced the introduction of its Essence Media Health Check service, designed to help marketers achieve effective business results from their campaigns in digital media, delivering measurable performance improvements about current baselines.

Essence Media Health Check is a service product developed by Essence Global Ventures (EGV), the agency’s Singapore-based innovation, research and development center and supported by the Singapore Economic Development Board (EDB). The product was incubated at the very start of the Covid-19 pandemic as a strategic aid to marketers facing tectonic shifts in consumer behavior, market volatility, and downward budget pressures, to accelerate their digital transformation through a set of leadership best practices, the agency said.

Essence launches Media Health Check
Essence launches Media Health Check

Part of Essence’s consulting offering, Essence Media Health Check provides marketers with access to the agency’s digital media resources, technologies and automation tools. The product offers actionable analytics across all media channels and marketing technology subscriptions, eliminating risk and waste and increasing the effectiveness of media campaigns. Designed for internal marketing teams and external agency service models, the solution also recommends measurable implementation roadmaps to capture positive value.

According to James Smylie, senior vice president, head of media, APAC, Essence, now more than ever marketers are under pressure to make the most of their media budgets. “With Essence Media Health Check, we’re excited to help marketers leverage our digital best practices and proprietary tools to maximize their media investment and unleash value in their campaigns, quickly, efficiently, efficiently, and in action. Through our pilot media integrity checks across all categories, we have seen at least 30-40% improvements in media efficiency and potential business growth – numbers that would be extremely attractive for any marketer, ”he added.

“We are constantly seeing ranges of missed opportunities for marketers and believe this is immediate ‘cash on the table’ that can be unlocked for a variety of business scenarios, from improving margins to volume growth. Essence Media Health Check can be an invaluable tool for marketers to accelerate their digital transformation journey, ”added Kunal Guha, Executive Vice President of Essence.

For Dawn Lim, Vice President and Head of Business and Professional Services at EDB, the launch of Essence Media Health Check is timely as companies seek to optimize their media campaigns in the face of rapid changes in consumer behavior resulting from Covid-19 . . “EGV will help merchants accelerate their digital transformation efforts and generate new business opportunities by developing innovative solutions, which can be scaled globally from Singapore,” Lim said.

Essence launches ‘Media Health Check’ service

GroupM’s Essence unveiled its Essence Media Health Check service. With this new offering, the media agency aims to help marketers achieve “effective business results through digital media campaigns, delivering measurable performance improvements over current benchmarks.”

According to a press release, Essence Media Health Check provides marketers with access to the agency’s digital media resources, technologies and automation tools. The product also offers actionable analytics across all media channels and marketing technology subscriptions, eliminating risk and waste, increasing the effectiveness of media campaigns. Designed for internal marketing teams and external agency service models, the solution recommends measurable implementation roadmaps to capture positive value as well.

With support from the Singapore Economic Development Council, Essence Media Health Check is developed by Essence Global Ventures, the agency’s Singapore-based innovation, research and development center, launched in March 2019.

In addition to launching its Media Health Check service, Essence said it will continue to develop and incubate marketing technology products that use predictive data signals and automation to improve business performance, customer experience and brand governance for companies. . Like Media Health Check, these solutions will be marketed and deployed in the APAC region and globally through the Essence office network.

The Media Health Check service was incubated during the early stages of the COVID-19 pandemic to help marketers facing shifts in consumer behavior, market volatility, and downward budget pressures, in order to accelerate their digital transformation. The agency said it has since provided services for brands in the financial services, retail, technology and telecommunications industries in the APAC region.

James Smyllie, senior vice president of APAC and chief media officer at Essence, said that through its pilot, Media Health Checks has seen improvements of at least 30-40% in media efficiency and the potential growth of the business. “We are excited to help marketers maximize their media investments and unlock campaign value in a fast, effective, efficient and convenient manner,” added Smyllie.

Kunal Guha, Executive Vice President of Essence, who oversees the strategic direction and delivery of the research and development efforts of Essence Global Ventures, added, “We are constantly seeing bands of missed opportunities for marketers and believe it’s immediate “cash on the table” that can be unlocked for a variety of business scenarios, from improving margins to growing volume. ”

Meanwhile, Dawn Lim, vice president and head of business and professional services at the Economic Development Board, said the launch of Essence Media Health Check was timely as companies seek to optimize their media campaigns in a context rapid changes in behavior. resulting from COVID-19. She added that the Essence Global Ventures Innovation Center will help marketers accelerate digital transformation efforts and generate new business opportunities by developing innovative solutions that can be scaled globally. from Singapore.

The launch of the new Essence product comes just a few months after the appointment of Monica Bhatia as Managing Director of Singapore. As a member of the Essence APAC leadership team, Bhatia is responsible for continuous, customer-centric innovation in data, analytics and technology, as well as the growth of the business and culture of the company. company for Essence in Singapore. Bhatia joins the Essence APAC management team and reports to APAC CEO T. Gangadhar.

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